Design your Email Signature

This effective marketing strategy focuses on implementing a basic, proven method that works in a subtle way and takes only seconds to implement. It's your signature file! Think of your signature  file as a "virtual" business card, appended to the end of every e-mail that you send. The benefits are obviously the fact that your contact details and a link to your website are at the bottom of every mail you send. 

Of course, most of your contacts see (or should I say "ignore") most signature files. Just like banner ads, many people don't even look down there anymore. So create a signature message which you place somewhere in your mail. Like a "P.S.",  everyone reads a "P.S." especially as the PS can be integrated into the signature file as well

Don't be too blunt. But do call attention to your signature file in a way that's natural and that fits. Generally, the "P.S." is the quickest and easiest way to get this done...

OK, so now that they'll read it, here are the two most important tips for creating a good signature file... 

• Integrate a "teaser" into your signature file. If you can intrigue your contact, so much the better! If you can make her sit up and say "what the...???", you're really onto something! Remember your contact's mindset. What's in it for *me*? 
• Secondly put some personality (i.e., put some of you) into your sig file.
• An example

Regards
Andrew and Conny

PS The quickest way to contact us for that romantic getaway you have been promising each other for so long is to use the link below

Antbear Guest House
Tel: +27 36 3523143
http://www.antbear.com

Just like tires, signature files get a little worn. They stop working. And some never work very well to begin with. So change your signature files from time to time. And if its working well keep it like that. Now comes the tricky part. How do you know if its working? How do you measure the success of your signature file? The link you place in the signature file needs to be a tracked link. Now if you site provider has these tools for creating tracked links its a synch but if the don't you will find this is yet again something you need to pay extra for. I use the product site-build-it and its included in the package so I don't have to worry about any extra costs

Here's how to set up your signature file...

• In Outlook Express...
  1) Select Tools > Options > Signatures
  2) Select the "New" tab.
  3) In the text box, enter your carefully crafted signature file,
  4) Click "Set as Default."
  5) Click "Apply."
  That's it... you're done!
  
  
• In Netscape Communicator...
  1) Select Edit > Preferences
  2) Double click the "Mail & Newsgroups" category to expand the list of options.
  3) Select "Identity" and fill in the field titled "Signature File."
  Depending on your version of Communicator, you may have to create your signature with NotePad, save it to your DeskTop, and choose that file as the one to be displayed below each e-mail.
  4) Click "OK".

More resources about building an internet marketing strategy for tourism services using the internet

• Marketing your Tourism Service on the Internet

If you have any questions about any of this then drop me a mail or give me a ring 036/3523143 and I will see if I can help you. I am not an internet expert or an internet provider rather a tiny guest house owner in the foothills of the Drakensberg. All I can give you is a wealth of information on how to go about promoting your tourism service by building a website yourself affordably. 

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